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Las Vegas resorts feature plenty of themes, from Paris to ancient Egypt.
Now an iconic video-game company wants a foothold in Southern Nevada’s hotel market.
Atari announced a licensing agreement Friday with Phoenix developer True North Studio and a firm called GSD Group to build Atari-branded hotels in eight U.S. cities.
The first is expected to break ground this year in Phoenix. The others would be in Las Vegas; Denver; San Francisco; San Jose, California; Seattle; Chicago; and Austin, Texas.
It did not provide a timetable for the other locations.
Atari said it will be entitled to 5 percent of the hotels’ revenue and that the projects would have “a focus on the video game universe and the Atari brand.” They would include an e-sport studio, an Atari “gaming playground,” meeting and event space, restaurants, bars and a movie theater.
The hotels are targeted at family or business travelers, Atari said.
Founded in 1972, Atari owns or manages more than 200 games and franchises, including Centipede and Pong.
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