Advertisement

Caesars Entertainment named first NFL casino sponsor

Bookmark this
January 03, 2019 By Richard N. Velotta

Las Vegas-based Caesars Entertainment Corp., and the NFL have signed a multiyear deal that makes Caesars the first-ever “official casino sponsor of the NFL.”

Additional terms of the deal announced Thursday were not disclosed.

The deal involves the casino category only and does not include sports wagering, daily fantasy sports or the company’s hotels and resorts.

Caesars will be enabled to use NFL branding and trademarks in its casinos beginning with the weekend’s NFL playoffs.

Caesars edged out Las Vegas rival MGM Resorts International for having the first NFL agreement. MGM has already signed sponsorship deals with Major League Baseball, the National Basketball Association and the National Hockey League.

“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” Caesars President and CEO Mark Frissora said in a statement issued with the announcement.

“Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties,” Frissora said.

The deal also gives Caesars the inside track for hosting events associated with the 2020 NFL Draft, which is scheduled to occur in Las Vegas.

Seven NFL teams — the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles — already have relationships with Caesars.

MGM scored the first-ever deal with an NFL team in October when it announced an agreement with the New York Jets.

In November, MGM CEO Jim Murren was questioned about affiliating with the NFL at the ICE Sports Betting USA Conference in New York. Murren said the sticking point with developing an NFL deal was the league’s desire to enact uniform standards in all states through the federal government, a position MGM and the American Gaming Association oppose.

“It is not a coincidence that we have relationships with those three leagues and not currently with the NFL,” Murren said in a report by Forbes. “This is an emerging field, I think anyone that drives a stake in the ground and says ‘This is my position and I’m not willing to change,’ is going to end up eating those words.”


Recent Articles

Donny & Marie make it official to end Las Vegas Strip show

Donny & Marie make it official to end Las Vegas Strip show

in Entertainment News, News

Donny and Marie Osmond — both of them — have made it official. Their hit show on the Strip is ending after 11 years.

March 22, 2019 By John Katsilometes

Man wins $1M jackpot on Las Vegas Strip

Man wins $1M jackpot on Las Vegas Strip

in News

A Las Vegas visitor became an instant millionaire after winning a jackpot worth more than $1 million.

March 22, 2019 By Caitlin Lilly

Study: Las Vegas among best US cities to get fresh start

Study: Las Vegas among best US cities to get fresh start

in News

Is there a Top cities list that does not include Las Vegas? Livability.com recently ranked the best cities for people to start over, and not so surprisingly, Las Vegas comes in on the list.

March 22, 2019 By Dennis Rudner

Spiegelworld seeks bartenders for show on Las Vegas Strip

Spiegelworld seeks bartenders for show on Las Vegas Strip

in News

Shaking up radioactive material is a dangerous prospect. But “Atomic Saloon Show” is ready to rattle Kraken Music Hall at Grand Canal Shoppes at the Venetian with its cast of bartenders.

March 20, 2019 By John Katsilometes

Advertisement

Must Read Articles

Three Basic Immigration Laws You Need to Know

Three Basic Immigration Laws You Need to Know

in Sponsored Content

Immigration is one of the most talked about -- yet least understood topics -- in today’s headlines.

December 26, 2017 By Law Offices of Peter L. Ashman

Bunk bed rooms coming to Las Vegas Strip hotel

Bunk bed rooms coming to Las Vegas Strip hotel

in Future Las Vegas, News

The next phase of the Flamingo Las Vegas’ remodeling project includes 14 new bunk bed rooms along with several bunk bed suites.

December 12, 2018 By Bailey Schulz

$800M extreme sports park south of Las Vegas Strip gets OK

$800M extreme sports park south of Las Vegas Strip gets OK

in News

An extreme sports park with a 15-story hotel that would be built south of the Strip received county approvals Wednesday.

September 11, 2017 By Eli Segall