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Cirque du Soleil explores the public stock option

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July 12, 2019 By John Katsilometes

One day, you might be able to by stock in stage performers strapped in aerial harnesses, bounding around Las Vegas Strip theaters.

We speak of Cirque du Soleil, naturally. The Strip’s predominant production company might go public next year — possibly as early as January. That option is on table, or in the Cirque world, on the trapeze.

Cirque President and CEO Daniel Lamarre confirmed as much during an interview last month at the company’s headquarters in Montreal. Lamarre did pump the breaks on this idea, allowing that there has been truth to rumors that the company might be publicly traded.

The company is to decide by the end of the year whether to be traded on the open market. Lamarre said the decision would be purely business and not tied to any artistic developments.

“We’re exploring various possibilities that can help us get more money, to continue to grow at the pace that we are growing right now,” Lamarre said in a conversation as the first rehearsals for “R.U.N” were taking place inside the Cirque fortress. “This will be a business decision to have additional money to fund our growth, but I insist, I am not sure this will happen … People say, ‘You should do this, you should do that,’ but I should keep my focus on creating shows and selling tickets, because that is what I know.”

“R.U.N” opens Oct. 24 at Luxor. The show begins rehearsals at the theater on Monday and is being previewed Thursday at a party for Fandom, a fan global platform company, tied to a San Diego Comic Con event at the Hard Rock Hotel. For the first time in public, the production will show off pyrotechnic elements (there are performers who walk around while engulfed in flames), a rooftop fight, electric motorcycle tricking and live-action stunts.

Members of the show’s creative team, including directors Michael Schwandt and Stefan Miljevic, say it is a departure from traditional Cirque acrobatics. But expect a lot of physical, athletic, movie-stunt performances when the show bows in the fall. Maybe you can buy into this project, too.


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