Eyes & Optics treats patients like rock stars
Bookmark this
Eyes & Optics treats patients like rock stars
Bookmark thisWhen customers walk through the doors of Eyes & Optics in downtown Summerlin, their eyes widen and dart around to the plush sofas, Persian rugs and blackjack table.
The eclectic mix of furniture and Las Vegas memorabilia gives off a vibe that more feels more like an upscale lounge than a doctor’s office.
“Actually, it’s an ultra-lounge for eyewear,” said Dr. Edward Malik said, who describes himself as a fiercely independent optometrist. “No admission. No cover charge. No entertainment tax.”
The walls are covered in Malik’s collection of rare rock concert posters signed by the artists, autographed albums, antique eyeglasses – including pairs made for Elton John and Elvis. The furniture is repurposed from the Dunes, Sands and Riviera. The wallpaper is from Crazy Girls. The display cases came from Caesars Palace. And the spots were from La Cage Theatre.
“My selfish motivation was to create an environment that was comfortable for me and my team,” Malik said. “I went through storage units full of furniture, fixtures and artwork collected over decades working in music, entertainment journalism, record stores, radio stations and imploded hotels. Nothing matched, of course, so the concept became theatrical, with the feel of backstage surrounded by props.”
But patients love it precisely because it doesn’t have the clinical feel of a doctor’s office.
“From the moment you walk in, the entire focus will be on you,” Malik said. “There is no waiting room and no white coats.”
That’s why Eyes & Optics has kept a five-star rating, remained ranked among the top five independent practices in the country by Invision Magazine and voted Best of Las Vegas by readers of the Las Vegas Review Journal. Malik’s Summerlin office also won America’s Finest Optical Retailers competition.
“I always appreciate kind words, from the industry, sure, but more from our patients and fans,” Malik said.
The doctor thinks it’s Eyes & Optics combination of old-world service mixed with big city style that keeps customers coming back. He said he takes earning his patients’ trust seriously. That and there is more memorabilia than most patients can see in a single visit. The office also offers a private optical lab, prescription sunglass shop and a wide selection of jewelry at wholesale prices.
“We have the experience and products to assist you in creating the perfect look and the best vision, integrating fashion, lifestyle and high tech in ways no one can match,” Malik said.
Eyes & Optics also uses the most advanced technology possibly, which means many exams don’t require probes, dilation or eye drops. In short, Malik has built the perfect optometry shop for Las Vegas, with just the right mix of technology, history and over-the-top décor.
“We treat everyone like a rock star,” Malik said. “And we treat rock stars like everyone else.”
This article was presented and sponsored by Eyes & Optics. For more information, go to eyesdts.com.
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