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Law firm’s five critical core values more than just a list

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July 28, 2019

Greenman, Goldberg, Raby and Martinez is a personal injury and workers compensation law firm Las Vegas residents want chasing their case.

 “Other injury firms ‘buy’ their clients through massive marketing campaigns,” GGRM Law Firm Marketing and Public Relations Manager Sasha Gomez said. “We focus on taking care of our clients who, in turn, become our biggest fans and referral base.”

That’s why 90% of the firm’s clients are either repeat clients or were referred by family, friends and prior clients.

“Our motto is ‘It matters to us,’” and here’s the plain truth, it really does,” GGRM Law Firm Managing Partner Thaddeus J. Yurek III said. “Our clients are the reason we exist, and everything we do is designed to meet their needs and to serve their interests.”

GGRM Law Firm opened its doors back in the 1970’s, but it wasn’t until 2016 that the partners finally put pen to paper and defined the firm’s five critical core values: integrity, compassion, attitude, responsive and excellence (ICARE).

“The system is the embodiment of who we are and drives everything we do in providing legal services for our clients,” Yurek said. “It is what makes us who we are and separates us from our competition.”

The ICARE values were even integrated into the firm’s hiring system and performance evaluations to better identify employees who might naturally hold those values.

“This is not just a charming list of values we hang on the wall,” Yurek said. “It is truly who we are.”

The system has caused one problem for GGRM Law Firm though: A lack of space.

The team has more than doubled in the last five years alone, growing from a staff of 25 to more than 50 employees. Even the additional building purchased in 2017 was unable to alleviate the firm’s growing pains.

“Within a few months we started to experience more growing pains and found ourselves looking for other options,” Yurek said.

That’s how the partners found a five story, 40,000 square foot office building at 2770 S. Maryland Parkway Ste. 100.  The plan is to relocate the entire firm there in August.

“We designed the offices so that specific work groups are in proximity to each other with collaborative working spaces to facilitate our team concept,” Yurek said. “We also have a mock courtroom for our attorneys to train and for clients to acclimate to the courtroom environment.”

Getting people comfortable with a courtroom setting is just one of the lessons the firm’s attorneys have learned from serving around 50,000 clients during their nearly 50 years in business.

Another lesson was to make recovery and restoration the top two priorities for every client. In practice this means find the best physicians to accurately diagnose and treat any accident related conditions as well restoring a client’s past, present and potential future financial losses.

“While we hope that each of our clients can experience a full recovery, the unfortunate reality of our business is that some injuries are permanent,” Yurek said.

“We do everything we can to make sure that our claims are handled and presented in a way that will help a jury understand the true nature of the plaintiff’s injuries to maximize the value of their case.”

Visit the firm’s website at ggrmlawfirm.com  .

Pictured top: Thaddeus J. Yurek III, managing  partner. Below, firm partners, from left, Dillon Coil, Lisa M. Anderson, Yurek & Gabriel A. Martinez.


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