Myron Martin has a ‘Hamilton’ ticket strategy — and you should, too

Myron Martin has seen “Hamilton” a half-dozen times. He’s been hit up, every day, by those who want to see it just once.

“It’s unbelievable, unlike anything we’ve ever seen before,” said Martin, the president and chief executive officer of The Smith Center for the Performing Arts, during this week’s episode of Kats! On the Radio on KUNV 91.5-FM. “This show is a phenomenon. If every other city where ‘Hamilton’ has played is any indication, it will sell out in its first day.”

Martin says he’s not seen ticket demand for any Vegas production like he’s seen for “Hamilton.” It’s no small statement. The city’s lone Tony Award voter has been part of our arts community since moving to town nearly 25 years ago as executive director of the Liberace Museum.

“Hamilton” runs from May 29-June 24. The on-sale date has not yet been announced, a strategy to fend off ticket brokers from gobbling up blocks of seats and reselling them at exorbitant prices.

“We want to put tickets in the hands of people in Las Vegas who want to see the show,” said Martin, whose only hint is that the tickets will become available sometime in late April. “For all of you calling me to ask for tickets to ‘Hamilton,’ keep your ear open for the announcement of the on-sale date, come down in person go online use our phone bank, and do it on the first day. If you do that early in the day, you almost certainly will have access to tickets.

“If you wait until for the second or third day, you’ll probably be shut out.”

For Martin, an avid Broadway fan, seeing a single show six times is not that uncommon. He says he has seen “Waitress” five or six times — including twice in one day last August.

“I took my daughter, Molly, to see it in New York. She’s 14 years old and is a huge fan of Sara Bareilles, who wrote the music,” Martin says. “We saw the matinee show and were standing outside the theater, and I asked her what she wanted to do that night. We could go to dinner, go shopping, do whatever she wanted, and she immediately smiled and said, ‘I want to see “Waitress” again.’ So, we saw it twice in one day — and I want to see it again.”

By happy coincidence, “Waitress” stops at the Smith Center on Oct. 9-14.

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