Shore on Main has a good ring to it. So does Wiseguys Comedy Club, where in a couple of months you might find Shore on Main.
When clients walk through the doors of Eyes & Optics in Downtown Summerlin, their eyes widen and dart around to the plush sofas, Persian rugs, and blackjack table. The eclectic mix of furniture and Las Vegas memorabilia gives off a vibe that feels more like an upscale lounge than a doctor’s office.
“Actually, it’s an ultra-lounge for eyewear,” said Dr. Edward Malik, who established the practice in 1988. He describes his shop as the most independent and non-corporate, featuring the work of the top indie artists working in the field, the most fun selection in town. “No admission. No cover. No entertainment tax.”
The walls are covered with Malik’s collection of rare concert posters signed by the artists, autographed albums, antique eyeglasses – including pairs made for Elton John and Elvis. The furniture is repurposed from the Dunes, Sands and Riviera. The wallpaper is from Crazy Girls, the display cases from Caesars Palace, and the spotlights from La Cage Theatre.
“My selfish motivation was to create an environment that was comfortable for me and my team,” Malik said. “I went through storage units full of furniture, fixtures and artwork collected over decades working in music, entertainment journalism, record stores, radio stations and imploded hotels. Nothing matched, of course, so the concept became theatrical, with the feel of backstage surrounded by props.” There are more memorabilia here than most patients can see in a single visit.
Patients love it precisely because it does not have the clinical feel of a doctor’s office. “From the moment you walk in, the entire focus will be on you,” Malik said. “There is no waiting room and no white coats.”
That is why Eyes & Optics has kept a five-star rating, remained ranked among the top independent practices in the country by Invision Magazine and voted Best of Las Vegas by readers of the Las Vegas Review-Journal.
“I always appreciate kind words from the industry, sure, but more from our patients and fans,” Malik said.
The doctor thinks the combination of old-world service mixed with big city style keeps customers coming back and recommending others. Earning his patients’ trust is most important.
The shop in Downtown Summerlin also offers a private optical lab, prescription sunglass shop and a wide selection of jewelry at wholesale prices. “We have the experience and products to assist you in creating the perfect look and the best vision, integrating fashion, lifestyle and high tech in ways no one can match,” Malik said. Eyes & Optics offers the most advanced technology possible, for maximum distancing and safety. Most exams are comfortable, dropless and non-touch. The practice offers executive care, specialty contact lenses, dry eye clinic, myopia control therapy, and advanced retinal imaging.
Malik has built the perfect optometry shop for Las Vegas, with just the right mix of technology, history, and over-the-top décor. Come see.
“We treat everyone like a rock star,” Malik said. “And we treat rock stars like everyone else.”
This article was presented and sponsored by Eyes & Optics. For more information, go to eyesdts.com.
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