Sarah Jessica Parker opens store in Bellagio

Coveted designer and “Sex & The City” star Sarah Jessica Parker debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at the Bellagio this past weekend. It’s now one of only two locations in the country — the other is at MGM Grand just outside Washington, D.C. — to offer her chic label’s full collection of shoes, handbags and accessories. To mark the occasion, the actress also introduced a new color line — Bellagio Blue — exclusively available at the Las Vegas boutique.

“We’re thrilled to be in Las Vegas. I don’t think we ever imagined this early on in our relatively new business we would have, not only a first but a second home with the MGM family,” Sarah said. “And it’s particularly exciting to be at Bellagio. I don’t think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas.”

She believes that color is the new neutral and gives shoe-lovers the opportunity to select from all the vibrant shades of her signature “Fawn” heel, along with a bevy of chic flats, sexy sandals and stylish pumps. The Las Vegas location’s stunning Bellagio Blue hue is featured in select styles, and her brand’s Little Black Dress is available in-store along with handbags, accessories and scented candles.

Randy Morton, president and chief operating officer of Bellagio, said, “Building this partnership with Ms. Parker has been an incredible experience and further elevates Bellagio’s luxury retail offerings. We’ve worked closely to create a boutique that reflects her style, sophistication and panache.

The boutique is in the Promenade retail corridor, and prices of her handbags and accessories range from $30 to $695.

Uber-fan Janine Noble told me: “Sarah arrived in the store early, and immediately started letting those in the front of the line into the shop. In the beginning, she was able to walk around and help pick out shoes and evaluate the fit as shoppers tried them on. As the store became more crowded, she stayed on one side of the room signing purchases of shoes, bags, cellphone cases, and even took photos with shopper fans. She was extremely sweet and spent time getting to know each customer who came over to her. She told me: ‘Everyone has been so good to me here’. ”

Robin Leach

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