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The Photo Guys are keeping Las Vegas schools smiling

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November 07, 2019 By The Photo Guys

It’s a small part of a larger picture that is often cherished for generations. The annual school portrait is a snapshot of a moment in time. The Photo Guys believe that one final shot for framing should be the absolute best.

“We take a fun, modern approach to school picture day because it’s important,” said Zach Reininger, co-owner of The Photo Guys with his wife, Svetlana. “Parents spend a lot of money and it’s important they get a school photo that reflects their child’s spirit, they look their best.”

Zach, a published portrait photographer and former school photo sales manager, and his wife, Svetlana Reininger, former Executive Pastry Chef for SW Steakhouse at The Wynn, formed the company in response to the slack smiles and poses they saw in their own children’s’ school photos. This is The Photo Guys 3rd fall season working with the Las Vegas area schools. “Parents pay a lot to get these lackluster photos,” Reininger said.

“It doesn’t seem right.” Schools, and parents, agreed. They currently have more than 40 schools on their roster and continue to grow each fall. “A great school photo captures the true personality of a student and the faculty,” said Reininger, who was born and raised in Las Vegas. “We make that happen with professional lighting and a personal touch that highlights each student's unique personality.”

He counts his roster of highly qualified freelance photographers who are passionate about their craft for his success. The company is also available for family portraits, events, weddings and other major life milestones.

“Getting a kid to smile isn’t always easy,” he said. “We create a fun, safe environment so kids can feel comfortable and be themselves.”

Rather than one photographer to handle hundreds of children on the already exciting picture day, The Photo Guys provide a poser with the photographer.

“They assist with everything from wardrobe malfunctions to cleaning food off student's faces,” he said. “They also work hard to get the best smile or expression. When kids are relaxed and having fun they can shine.”

They have a trunk of tricks that Carrot Top would envy, including toys, music and soft plushies and other sensory-centric items for children with special needs.

“We bring kids who may not like all the noise and lights back down at a quieter time to make sure we get a good pic for the yearbook and the parents,” he said. “We capture their child’s essence, not just a smile.”

A truly unique feature of The Photo Guys is that parents don’t preorder photos. They offer parents a few options and text or email the shots for the parents to decide which one will hang on the wall or perch on the mantel at home.

“We want our parents to see the picture before spending their hard-earned money,” he said. “We deliver same-day, digital proofs that are sent straight to our parent's cell phones via text or email.”

Before dropping off your child and hoping for the best pic to place on the mantel, he offers a few tips.

“Keep it simple,” he said. “Make sure to have your student camera-ready with good hair, clean clothes, and a good breakfast. We will take care of the rest.”

And for kids?

“Be yourself,” he said. “Don't be afraid to have fun.”

Parents, as well as teachers, continually praise The Photo Guys for capturing their child or student’s true self. This is reflective in the company’s recent Best of Las Vegas win.

“That is the most rewarding part of the job,” he said. “It’s important to us that every kid gets a good school picture that they will be proud of and truly portrays that brief moment in their lives forever.”


This article was presented and sponsored by The Photo Guys. For more information, go to thephotoguys.org.


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