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Tide Cleaners in Las Vegas continues to help residents and guests alike clean their clothes in spite of COVID-19.
Unlike some of its competitors, the six full-service cleaner franchises owned by Nick and Chris Harris, have never shuttered their doors since the pandemic began earlier this year.
In fact, Nick Harris says, the company just recently opened its sixth location in Las Vegas.
The father and son team use several practices to keep their staff and customers safe and know that they will retain them after the pandemic ends because they are the most important parts of the business.
To start, Tide Cleaners, which has been in business in Las Vegas for over four years, uses a proprietary cleaning system on clothes they launder, which is about 40 percent of each store’s business. The specialized version of Tide brand detergent and Downy fabric softener is called Tide Complete Care and is only available to Tide franchisees.
“Our customers enjoy knowing the products that we’re using on their clothes,” Nick Harris said. “They are trusted name brands, not some unknown or harsh product used by other cleaners.”
Sixty percent of the franchise’s business comes from dry cleaning, and Tide Cleaners uses GreenEarth, a dry-cleaning process that replaces petroleum-based solvents, Harris said.
Customers appreciate that GreenEarth is made from one of the Earth’s safest and most abundant resources, silica or sand.
“It’s still a solvent to get out that stain, but it is mild,” Nick Harris said. “The product is friendly to the environment.”
Other practices Tide Cleaners uses to encourage customer loyalty include free pick-up and delivery (and is offering a special 25 percent off right now to new customers who sign up for a month of free delivery), which is contactless with a unique personalized bag for each customer to leave out and pick up on their front step.
Additionally, Tide Cleaners has 24-hour kiosks at each of its locations, so customers can pick up their dry cleaning or drop it off when it’s convenient for them. Typically, Tide Cleaners offers same-day cleaning, but during the pandemic, they’re offering 24-hour service.
The owners keep a close watch on pricing and know that they offer great service while keeping prices competitive. “We’re not at the bottom or at the top. Our pricing is right in the middle,” Nick said.
This article was presented and sponsored by Tide Cleaners. For more information, go to tidecleaners.com.
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